Dollar General Colors

Brands Color Codes

The official colors of Dollar General are Yellow, Black, and Gray. The color scheme can be seen below. For your convenience, the colors are presented in different color spaces.

Dollar General RGB, CMYK, Hex, Pantone Color Codes

Dollar General Logo Colors:

YELLOW

CMYK: 3 0 96 0

HEX: #ffee00

RGB: 255 238 0

PANTONE: PMS 803 C

GRAY

CMYK: 20 15 15 0

HEX: #cacbcc

RGB: 202 203 204

PANTONE: PMS 427 C

BLACK

CMYK: 75 68 67 90

HEX: #000000

RGB: 0 0 0

PANTONE: PMS Black 6 C

James Luther and Cal Turner Sr initiated Dollar General, formerly known as J L Turner and Son, in 1939. This American discount retailer was established with the purpose of providing an array of products at affordable prices to rural communities in the southern U.S. During the 1950s, it rebranded to its current name and started increasing its store count across the nation. After many years of growth, Dollar General has become one of the biggest bargain retailers in America. Dollar General operates more than 17,000 stores in 45 states.

COLOR CODES IN IMAGE FORMAT