Amazon Colors

Brands Color Codes

The official colors of Amazon are Black and Orange. The color scheme can be seen below. For your convenience, the colors are presented in different color spaces.

Amazon RGB, CMYK, Hex, Pantone Color Codes

Amazon Logo Colors:

BLACK

CMYK: 70 50 50 100

HEX: #000000

RGB: 0 0 0

PANTONE: PMS Process Black C

ORANGE

CMYK: 0 45 95 0

HEX: #FF9900

RGB: 255 153 0

PANTONE: PMS 1375 C

Founded by Jeff Bezos in 1994, Amazon is a Seattle, Washington-based multinational technology company that is one of the world’s most prominent online retailers. Their retail websites (i.e. Amazon.com, Amazon.ca, Amazon.co.uk) provide customers with a variety of options from books to electronics and apparel, plus other services such as cloud computing, advertising and streaming media are also available through the company’s portfolio.